My full-time job title is Director of Marketing. This means that social media, SE0 and influencer marketing is part of my monthly budgets and conversations. I actually understand the concept behind posts going viral and the impact Insta-influencers have from a marketing perspective. However, from a personal and faith-based viewpoint, I have a challenge for fellow females out there! No matter your age or social media status, we have been called to be influencers.
Titus 2:7-8 in all things show yourself to be an example of good deeds, with purity in doctrine, dignified, sound in speech which is beyond reproach, so that the opponent will be put to shame, having nothing bad to say about us.
This charge is not to protect our own reputation or feelings. It is to allow us to be an example of Christ in daily life. Not for our benefit but to grow the kingdom of God and for His glory.
Who are you influencing daily? And how are you leading those that are watching? We all have followers. They may be watching from a cubicle across the walk way or through zoom meetings and emails, on social media from a far or your younger cousins or sisters; neighbors or strangers; online or inline at the store. All around us, people are seeing our actions, responses, likes and comments.
To be an influencer for Christ, there are not restrictions on the number of followers you must have, not required number of daily posts or level of likes you must reach. Jesus took time to speak to the woman at the well. One soul. That is the level of influence He’s asking you to have. God wants us to influence others so that they want to know Him.
So I challenge us all to reconsider our view of being an influencer and encourage us to reflect on the ways we can influence others in a positive way one at a time but every day.